Long time Yarra Valley winery begins making kosher wines and the first release is a Rose. The effort is led by family scion Ben Hirsch who worked in the South of France, before he started working in the family wine business located in the Yarra Valley in 2018 and became general manager in 2020.
“When I got involved, Hirsch Hill was outsourcing everything. We owned the vineyard, and we outsourced the winemaking, bottling, storage, everything. I wanted to take the business to a new era.”
He hired chief winemaker Peter Mackey and started making their own wine in 2023.
“We have a new site, a new winery, and a much larger facility, which gave us more scope to do other things, part of which is to make some kosher wine as well,” he explained....
Hirsch said they still make and sell their established non-kosher wines, cabernet, sauvignon blanc, pinot noir and shiraz and other varieties under the Hirsch Hill brand.
“The new kosher wines will sell under the new Herschel label. We’re doing it this way as the kosher wines will still be under our company group, but we’re going to call it Herschel, a play on words,” Hirsch added.
No information about whether the new kosher rose will be exported.
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